Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

Chelsea
Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

SUMMER TRENDS

Twee Nails Are Kicking Soap Nails to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

9 Summer Beauty Essentials That Live Up to the TikTok Hype

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

The 10 Best Laser Hair Removal Tools, Tested and Vetted by Editors

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Clinique Is Cool Again. Here’s What I’m Buying

The 36 Best Haircuts for Round Faces

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Editors

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

The 15 Best Facials in NYC, Vetted by PureWow Editors

The 59 Best Sales to Shop This Weekend, From Nordstrom to Solawave

We Polled 200 Women to See How Much Botox, Filler & ‘Tweakments’ They’re Really Getting

I Tried the Babe Original Hair Serum. Is It Worth Its $49 Price Tag?

My Mom Stole My Habelo Hand Serum—and Her Hands Look 10 Years Younger

Dakota Johnson Debuted Merit's Buzzy New Sunscreen on the Cannes Red Carpet

We Tested the Cult-Favorite Patrick Ta Foundation on 6 Women with Different Skin Types

TikTok Is Obsessed With Face Taping—But Does It Actually Give You an At-Home Facelift?

I Tested the New Augustinus Bader Mineral Sunscreen—Is It Worth the Money?

We Tried the New Isle of Paradise Self-Tanning Face Drops and They Gave Us an Instant Summer Glow

I Just Discovered Nicole Kidman's Favorite Fragrance Brand—and It's Hot, Hot, Hot

Lancôme Juicy Tubes Is Celebrating 25 Years—and This Millennial Editor Is Taking a Trip Down Memory Lane

I Tried the Celebrity-Loved Lyma Laser for 40 Days—Is It Worth the Hype?

Psst: These 57 Memorial Day Sales Are Still Going Strong, So You Can Keep Shopping and Saving!

6 Things I’m Begging You to Stop Doing to Your Curly Hair

In a Stress Spiral, I Soaked in Lush Bath Bombs for 30 Days Straight. Here’s My Review

I'm a Deals Editor, and Here's What I'm Buying This MDW, From Must-Have Banana Republic Shorts to an Away Suitcase

The Amazon Memorial Day Sale Has Major Deals on Everything Under the Sun—Here Are 27 to Score Now

Do You Know Your Hair Porosity? Here's How to Find Out, According to Experts

9 Summer Beauty Essentials That Live Up to the TikTok Hype

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)