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The 52 Best Mother's Day Sales to Secure Last-Minute Gifts for Her *and* Goodies for Yourself

From flowers to candles and mattresses

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Best-selling items to grab during the best Mother's Day sales in 2025.
UrbanStems/Credo Beauty/J.Crew/Kate Spade Outlet/Amazon/Solawave/Design for PureWow

Whether you're shopping for a mom who has everything or looking to treat yourself to something special this week, you're in luck. Mother's Day sales have been popping up all over the internet, and as PureWow's resident deals hunter, I tracked down all of the best ones, so you can start shopping and saving on all sorts of gifts and goodies. After all, Mother's Day is coming up on May 11, and if you haven't secured items for everyone on your list (including yourself, because, hey, you deserve it), now is the time to hustle!

I suggest you start by setting up a flower delivery from UrbanStems, which is currently offering 25 percent off beautiful bouquets for moms, though you can also head straight for all the big fashion, beauty and home sales happening at all of your favorite brands and retailers from Anthropologie and HUM to Litter-Robot and Saatva. Bottom line: Get your card ready because these 52 best Mother's Day sales are not to be missed, whether you're shopping for last-minute gifts or not.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Flowers

  • FromYouFlowers: Did you procrastinate on your flower shopping this year? Fret not! You can rely on FromYouFlowers for same-day delivery service *plus* a 20 percent discount on stunning arrangements automatically applied at checkout.
  • UrbanStems: ICYMI, UrbanStems is one of PureWow editors' favorite flower delivery services. For a limited time, the company is offering up to 30 percent off select Mother's Day arrangements, so you can send her a beautiful bouquet before it's too late.

Fashion

  • Abercrombie & FitchA&F is knocking 30 percent off shorts and swimwear and 20 percent off almost everything else, so prepare to go all out! Psst: Want to get an extra 15 percent off? Use stackable coupon code SHORTSAF at checkout through May 12.
  • Ana Luisa: PureWow editors are obsessed with Ana Luisa's super high-quality (yet totally wallet-friendly) fine jewelry—and RN, you can save up to 25 percent on your purchase.
  • Ann Taylor: Ann Taylor is treating moms to $50 off every $100 purchase through May 11! So, if I were you, I would hurry up and get to shopping.
  • Anthropologie: Treat yourself to timeless jewelry, cozy candles and buzzy beauty while Anthropologie is offering it all for up to 30 percent off for a limited time.
  • Aurate: Want to buy her some new bling for Mother's Day? Aurate is offering 20 percent off its selection of high-quality and Meghan Markle-approved jewelry for a limited time. Just don't forget to use coupon code MOM at checkout.
  • Banana RepublicA little birdie told me that Banana Republic is chock-full of stylish finds for up to 40 percent off.
  • BaubleBar: Looking for deals on affordable yet high-quality jewelry? Say less! Head over to BaubleBar RN to get 20 percent off earrings, tennis bracelets and more Mother's Day-worthy gifts. (Ahem, the deal is sitewide!)
  • Coach Outlet: Run, don't walk, because the Coach Outlet is stacked with savings, so you can snag her the perfect new bag for a steal.
  • Crocs: Does she live in her Crocs? If so, you'll want to tap into the brand's massive sale on sale happening through May 12, featuring an extra 25 percent discount on spring styles with coupon code CROC25.
  • Everlane: Are you or your mom into minimalist fashion? You must take advantage of Everlane's Summer Ease Event, which includes a 20 percent discount on luxe linen styles.
  • J.Crew: J.Crew always comes through with incredible deals, and just in time for Mother's Day, you can stock up on must-have styles for up to 50 percent off.
  • Kate Spade Outlet: Want to upgrade her work tote or crossbody? Shop at the Kate Spade outlet to score unbeatable deals on quality bags for you both. Psst: You can score an *extra* 20 percent off select styles for a limited time.
  • Lands' End: The brand's highly anticipated swimwear sale (also known as International Swimsuit Days) is back on from now through May 12, and it includes a 50 percent discount on styles for the whole family. All you have to do is use coupon code SANDBAR at checkout.
  • lululemon: Stock up on athleticwear for your fit mama at lululemon while its 'We Made Too Much Section' features specials you don't want to miss.
  • Madewell: You'll have Mother's Day in the bag if you shop at Madewell this week. Not only is the brand offering 20 percent off its selection of bags through May 12, but you can also save on accessories with coupon code SPRING20, so I'll leave you to it.
  • Michael Kors: Today is your lucky day because Michael Kors is offering an additional 25 percent off your Mother's Day gifts!
  • Revolve: Get up to 65 percent off effortlessly cool clothing, shoes and accessories right this minute.
  • Saks Fifth Avenue: Want to buy her designer items without the exorbitant price tag? Thankfully, Saks Fifth Avenue's Spring Sale is packed with fresh picks from top brands like Mother, Staud and Cult Gaia.
  • Tory BurchScroll through Tory Burch's sale section to find impressive discounts on chic styles she'll swoon over.

The Best Fashion Picks on Sale

Beauty

  • Amazon: You have from now through May 11 to save on editor-approved beauty products, including the Medicube Collagen Jelly Cream that has a stamp of approval from Meghan Markle. Everything else you need to know about the Amazon Summer Beauty Event is in this story.
  • Sephora: Does mom's hair need a little TLC? Sephora is offering up to 50 percent off hair care favorites every day until May 10, so you know what to do.
  • Solawave: Drop everything! Solawave is offering 35 percent off all its LED light therapy kits—including the celebrity-approved Radiant Renewal wand that improved one PureWow editor's skin texture and complexion—just in time for Mother's Day! Just don't forget to use coupon code MOM35 at checkout.
  • Ulta Beauty: Not only does Ulta Beauty's sale section include a bunch of buzzy skincare staples for way less, but also all the makeup and hair care buys she could dream of.

Sex and Wellness

  • Babeland: Mamas, treat yourself to a new vibrator for up to 70 percent off during the retailer's secret sale, and indulge in some much-needed, ahem, self-care.
  • HUM: Now is your chance to stock up on HUM supplements and gummies while the brand is offering PureWow readers an exclusive discount (15 percent, to be exact). All you have to do is use coupon code PUREWOW15 at checkout.
  • Lelo: Shopping for something *extra special* for your partner this Mother's Day? Lelo—the brand behind PureWow readers' favorite vibrating couples ring—is having a huge sale featuring an up to 50 percent discount on several of its luxe and mighty sex toys, so don't make the mistake of skipping it.
  • Lovehoney: You can get up to 50 percent off *a ton* of toys (like rabbit vibrators and wand massagers) and cheeky lingerie RN, so stock up on all your boudoir needs before Mother's Day—or regret it later.
  • PinkCherry: Trust me when I say that you need to buy the PinkCherry rose vibrator 2.0 while you can, along with tons of other sex toys, lubes and lingerie for up to 80 percent off with coupon code MAY.
  • Ritual: It must be your lucky day because beloved vitamin brand Ritual is knocking 40 percent off its science-backed daily essentials for Mother's Day!

The Best Sex and Wellness Items on Sale

Best Mothers Day Sales shoppable HUM

With coupon code PUREWOW15

$67$51
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Best Mothers Day Sales 2025 rose

With coupon code MAY

$120$30
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Home

  • Amazon: You'll definitely want to set aside some time to check out Amazon's Mother's Day deals that she'll never guess you nabbed last-minute.
  • Cozy Earth: What could be better (or cozier) than an up to 30 percent discount on Oprah-approved bedding? I'll wait, but not for long, because the brand's Mother's Day Sale won't be on forever.
  • Etsy: Looking for unique gifts for her? Etsy has a boatload of special Mother's Day gifts marked down, so get to shopping!
  • FluffCo: Offering a 20 percent sitewide discount, FluffCo's sale should be at the top of your list to shop this Mother's Day (because what mom wouldn't love soft pillows?!).
  • The Home Depot: The Decor Days event is officially in full swing. That said, get ready to shop and save on outdoor furniture, grills, decor and more items that will totally transform any space for spring and summer.
  • Litter-Robot: Other than their kitties, there are very few things PureWow cat parents love more than their Litter-Robots. And the good news is the brand is knocking up to $200 off select bundles right now, so you can secure one of the automatic litter boxes for her for a steal.
  • Our PlaceThousands of moms (including mine) are obsessed with the Always Pan 2.0. Thankfully, you can score up to 30 percent off the PureWow-reviewed pan, along with a bunch more of the brand's most-wanted items at the Our Place Spring Sale, running now through May 12.
  • Pottery Barn: Hurry, because Pottery Barn's big sale—featuring an up to 50 percent discount on timeless furniture, decor and more—won't last long.
  • Serena & Lily: Enjoy up to 30 percent off Serena & Lily's coastal grandmother-worthy outdoor furniture and decor that can totally transform her patio!
  • Sur La TableUpgrade her kitchen appliances and cookware without breaking the bank, thanks to Sur La Table's Mother's Day Sale featuring an up to 50 percent discount on KitchenAid mixers, Breville espresso machines and more.
  • Vitruvi: Psst: You might want to buy your mom a fan-favorite fragrance diffuser during Vitruvi's Mother's Day Sale, which is currently up to 25 percent off sitewide.
  • WayfairAs always, Wayfair is the ultimate one-stop shop for deals on all things home, from bedroom furniture to area rugs and mattresses.

Tech

  • Amazon: Has mom been secretly eyeing the Beats Studio Pro x Kim Kardashian headphones? Or maybe she's been dying to get the Amazon Echo Pop smart speaker to play her favorite tunes and chat with Alexa. Whatever the case is, you should know that Amazon is marking down a ton of its devices for Mother's Day, so prepare to shop and save while seriously upgrading mom's tech collection.
  • MasterClass: Mom will *love* taking classes from a star-studded roster of industry professionals in various fields, from Martha Stewart to Serena Williams. And from now through May 11, you can get 50 percent off all annual memberships. Find out more about the deal here (but you'd better hurry).
  • Samsung: Want to replace her old, cracked cellphone with one of Samsung's latest smartphones, or bring home the viral Frame TV she's been dreaming of? Either way, you can save BIG at Samsung.

Mattresses

  • Avocado: Is she still dreaming of an organic Avocado mattress? Why not help her invest in one while they're 10 percent off?
  • AwaraFor a limited time, you can get up to 50 percent off luxurious, rarely marked-down Awara mattresses. PureWow readers are fans of the Natural hybrid model, which supposedly offers the perfect balance between softness and firmness.
  • Cocoon by SealySave 35 percent on a glorious new cooling mattress and get a free set of pillows and sheets to go with it, just in time for Mother's Day. (P.S. The award-winning Chill hybrid bed did not disappoint in a PureWow100 review.)
  • Nectar: Don't sleep on Nectar's up to 50 percent sitewide discount if you want to buy her a mattress that offers “the ideal ratio of softness, firmness and support," which PureWow editors can attest to.
  • Puffy: Puffy beds (including the editor-approved Monarch mattress) are endorsed by the American Chiropractic Association (ACA), which means they have been reviewed by a board of doctors to ensure they're up to the highest standards in terms of support for your spine and back. And the brand's sale gives us yet another reason to love them, since you can save up to $1,350 on your order with coupon code MEMORIALDAY.
  • SaatvaWhile luxurious Saatva mattresses come with a price tag to match their high-end quality, there's a sale happening RN that will save you major moolah on the Classic bed she wants. That one has a stamp of approval from PureWow editors, but you can't go wrong with any of the brand's mattresses while they're on sale.

The Best Mattresses on Sale

Best Sales to Shop Weekend 317 Shoppable Pick 17
$1,399$1,199
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Best Mothers Day Sales 2024 puffy

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Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
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