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FAMILY DYNAMICS

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Editors

Jillian
Quint

Alexia
Dellner

Rachel
Bowie

Emma
Singer

Phillipe Turpin/Getty Images

family / Rachel Bowie

Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing

Thanks, Tiktok?

The Latest

Family

Editors' Picks

The Play Issue

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I Like What the WNBA Means for My Daughter. I Love What It Means for My Son.

Should Kids Have Cell Phones? An Expert Weighs In

I’m a High School Teacher and Here Are 3 Shows I Would Never Let My Daughters Watch

How To Raise Confident Kids, According to a Clinical Psychologist

The 15 Best Parenting Tips We’ve Discovered in the Last 15 Years

FAMILY DYNAMICS

The 4-Word Phrase That Cut Arguments with My Spouse in Half

5 Things You Should Never Say to Your Mother-in-Law

What to Say If Your Kid Walks In On You During Sex (And What *Not* to Say), According to an Expert

28 Uncomfortable Questions You and Your Partner *Have* to Ask Each Other Before Having a Baby

WTF Is Skibidi Toilet? (Plus 10 Other Gen Alpha Slang Terms You Should Know)

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The 20 Best Educational Movies for Kids

Editors

JillianQuint

Editor-in-Chief

AlexiaDellner

Executive Editor

RachelBowie

Senior Director, Special Projects and Royals

EmmaSinger

Freelance PureWow Editor

Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing

The Latest

One PureWow Mom Is Obsessed with the Solly Baby Wrap (Which Is Majorly Marked Down During the Nordstrom Anniversary Sale)

The 15 Top Baby Deals from the Nordstrom Anniversary Sale (Including 8 Our Editors Swear By)

Alert! The Nuna Rava Car Seat Is *Majorly* Discounted for the Nordstrom Anniversary Sale

OMG, the Famous Doona Liki S3 Trike Is $70 Off for the Nordstrom Anniversary Sale

The Portable Booster Seat I Take Everywhere Is 20% Off for Prime Day

The Nex Playground Is Keeping Our Family Sane This Summer—And It's on Major Sale for Amazon Prime Day

The 14 Absolute Best Amazon Prime Day Deals for Babies and Kids

I’m a Mom of 3—This Is the One Toy I’m Buying in Bulk on Prime Day

10 Problematic Rom-Coms That I’d Never Let My Tween Daughter Watch

How to Establish a Bedtime Routine for Toddlers (And Why You Really Should), According to a Neuropsychologist

Two Days of Gentle Parenting Nearly Broke Me (But Here’s the 1 Thing That Surprised Me)

Alert! Lands' End Swimsuits Are 60% Off—and I Found the Best Styles

These Rascals Diapers Are Going Viral on TikTok—You Won’t Believe How Absorbent They Are

Happy Kid Awards: Best for Baby 2025

The 9 Best Family-Friendly Resorts in Hawaii for a Spectacular Island Stay

15 Positive Discipline Examples by Age, According to a Clinical Psychologist

The Four Words That Help Teach Responsibility to Teenagers, According to an Expert

14 Airbnbs in Palm Springs That Will Give You Your Day in the Sun

5 Spectacularly Kid-Friendly Airbnbs in California for an Unforgettable Family Experience

ATTN, Cat Parents: Litter-Robot Just Dropped Its *Best-Ever* Bundle Deals

What to Say If Your Kid Walks In On You During Sex (And What Not to Say), According to an Expert

28 Uncomfortable Questions You and Your Partner Have to Ask Each Other Before Having a Baby

Jillian
Quint

Alexia
Dellner

Rachel
Bowie

Emma
Singer

Alert! The Nuna Rava Car Seat Is Majorly Discounted for the Nordstrom Anniversary Sale

ATTN, Cat Parents: Litter-Robot Just Dropped Its Best-Ever Bundle Deals