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Fashion

Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors' Picks

fashion
/ Abby Hepworth

16 Things PureWow’s Fashion Editor Is Buying for Summer 2025

madewell petite try on catOriginal photos by Stephanie Maida/Madewell/Dasha Burobina
fashion
/ Stephanie Maida

Madewell Petite Haul! Here's Everything I'm Loving for Summer as a 5'1" Editor

j crew shaping swimwear review collage of reviewer wearing suit catOriginal photos: Dana Dickey
fashion
/ Dana Dickey

Did J.Crew Just Crack the Code to Comfortable Shaping Swimwear? I Tested It (With Photos)

meghan markle rules of wearing a button down catKarwai Tang/Getty Images
fashion
/ Rachel Bowie

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

fashion
/ Stephanie Meraz

Gen Z Has Spoken: Here’s What ‘Preppy’ Looks Like in 2025

fashion
/ Destinee Scott

Sorry Scandi, This Summer Is *All* About Portuguese Girl Style

fashion
/ Abby Hepworth

Seashell-Inspired Jewelry Is the Ultimate Summer Accessory Trend

SUMMER TRENDS

The latest looks we're surfacing from street style here and abroad

Most Popular

1.
fashion/ Marissa Wu

Ballet Sneakers Are the Latest Evolution of the Flat—Here Are 5 Styles to Shop

2.
fashion/ Jillian Quint

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

3.
fashion/ PureWow Editors

19 Things We Wish Men Would Stop Wearing 

4.
fashion/ Stephanie Maida

I’m 5’1″—Here’s Everything I Tried on (and Loved) at Abercrombie & Fitch for Spring

5.
fashion/ Abby Hepworth

Are These the Most Comfortable Walking Shoes of All Time?

Editors and Experts

unnamed

Abby
Hepworth

Editor

image0 e1722622798857

Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

natalie bio photo e1692204716113

Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
read more

The Latest

fashion
/ Natalie LaBarbera

PSA: Madewell Has So Many Summer Styles on Sale for $100 or Less

fashion
/ Natalie LaBarbera

I Can't Believe It—Free People Has the *Cutest* Buys for Less Than $100

fashion
/ Destinee Scott

Jenni Kayne's New Summer Styles Have Arrived! Here Are 8 Posh Picks Worth Adding to Your Wardrobe

fashion
/ Natalie LaBarbera

TikTok Says These Are the Comfiest (and Most Stylish) Sandals for Walking Over 25k Steps—So I Put Them to the Test

fashion
/ Marissa Wu

I Have Flat Feet and Bunions, and These Are 9 Pairs of Shoes I Can Actually Walk In

fashion
/ Destinee Scott

Grab Your Gingham! The Picnic Core Aesthetic Is This Summer's Most Fun Fashion Trend

fashion
/ Dana Dickey

The Most Comfortable Travel Shoes I've Ever Worn—PureWow Editors Weigh In

news
/ Destinee Scott

lululemon's Secret Scores Will Have You Sweating In Style—Without Breaking the Bank

fashion
/ Stephanie Meraz

Psst...This Secret Dooney & Bourke Sale Has the *Best* Deals on Leather Handbags

fashion
/ Abby Hepworth

16 Anthropologie Summer Items I’m Loving, Starting at Just $18

fashion
/ Abby Hepworth

Teva Is Low-Key the Best Place to Buy Cute and Comfortable Sandals

news
/ Danielle Long

Duchess Sophie Steals the Show in Blue Lace Dress—But I Can't Stop Staring at Those Shoes

fashion
/ Marissa Wu

I Just Spent 3 Weeks in Paris—Here Are the Top 3 Fashion Rules Everyone Abides By

fashion
/ Candace Davison

The Best Shorts for Tall Women—Vetted by a 5’11” Editor

fashion
/ Natalie LaBarbera

Taylor Swift's Moody Floral Frock Is Perfect for a Summer Date Night—and I Found 4 Styles That Nail the Look

fashion
/ Abby Hepworth

This Preppy Brand Is Having a Comeback, But for This Millennial Fashion Editor It Never Really Left

fashion
/ Jael Rucker

Cameras Catch Taylor Swift Out with Selena Gomez—and I'm Swooning Over What's in Her Hand

fashion
/ Courtney Campbell

These 27 Stylish Sundresses Will Crank Up the Heat on Your Summer Wardrobe

fashion
/ Destinee Scott

I Scoured the Digital Racks, and These 10 Summer Styles from Zara Are Way Too Fab to Pass Up

fashion
/ Rachel Bowie

From Park Slope to Greenpoint, *This* is the Accessory Everyone in Brooklyn is Wearing This Summer

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