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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
fashion
/ Destinee Scott

Loft's Massive Cyber Summer Sale Is on with a 50% Discount on the Chicest Styles

fashion
/ Rachel Bowie

Gwyneth Paltrow Spotted in Chic One-Piece Swimsuit from Left on Friday

fashion
/ Abby Hepworth

15 Dreamy Beaded Bags I’m Shopping for Every Summer Event, from Weddings to Vacations

fashion
/ Destinee Scott

Need a New Summer Bag or Sandals? Coach Outlet Has the *Best* Deals RN

fashion
/ Abby Hepworth

Summer’s Most Controversial Shoe Trend Has the PureWow Team Majorly Divided

fashion
/ Courtney Campbell

The 18 Most Comfortable Flip Flops to Wear This Summer

fashion
/ Natalie LaBarbera

FYI: You Can Shop Julianne Moore's Very Rich Mom-Coded Workout Set on 'Sirens' for Under $200

fashion
/ Abby Hepworth

I’m a Fashion Editor, and Here’s Everything I Tried & Loved at J.Crew for Summer

fashion
/ Rachel Bowie

Meghan Markle Spotted at Disneyland Wearing Her Beloved Birdies Flats (and They’re a Favorite of Mine as Well)

fashion
/ Rachel Bowie

Princess Eugenie Posts Pics in Racerback Swimsuit and It Has Me Rethinking My Summer Style

news
/ Danielle Long

Katie Holmes Kept It Simple—And Totally Stylish—at the 2025 Tony Awards

fashion
/ Natalie LaBarbera

Move Over, Butter Yellow—This Fruity Shade Is the Next Big Color Trend

fashion
/ Natalie LaBarbera

Taylor Swift's Blue Floral Wedding Guest Dress Cost Almost $2,000—But I Found 4 Similar Styles for Way Less

fashion
/ Stephanie Maida

I'm 5'1" and This Is the Outfit Formula I Swear by to Look Chic in a Snap

fashion
/ Jael Rucker

13 of the Best Swimsuits Under $100 You Need to Shop ASAP

fashion
/ Abby Hepworth

Sardine Girl Summer Is the New Tomato Girl Summer

fashion
/ Dana Dickey

Two-Piece Sets Are All I Want to Wear This Summer—Here’s How to Style Them

news
/ Clara Stein

Prince William Looked Dapper in Grey at Royal Outing—But the Most Notable Part Was His Date

fashion
/ Natalie LaBarbera

PSA: Madewell Has So Many Summer Styles on Sale for $100 or Less

fashion
/ Natalie LaBarbera

I Can't Believe It—Free People Has the *Cutest* Buys for Less Than $100

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