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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
news
/ Danielle Long

Eva Longoria Sizzles in Plunging Halter Dress in the Season’s Hottest Color & Now I Need One Too

fashion
/ Natalie LaBarbera

ATTN: Ann Taylor Has a Sitewide Sale RN—Here Are 12 Deals You Shouldn't Miss

news
/ Destinee Scott

lululemon's Summer Scores Will Have You Sweating In Style—Without Breaking the Bank

fashion
/ Destinee Scott

These Are 62 of the Best 4th of July Sales to Save on Everything From Sundresses to Cooling Bedding

fashion
/ Destinee Scott

These 6 Kate Spade Outlet Deals Will Save You *Hundreds* On Your Summer Handbag

fashion
/ Destinee Scott

Alert! Lands' End Swimsuits Are 60% Off—and I Found the Best Styles

fashion
/ Angela Pares

I’m a Minimalist—Here are 13 Items I’m Buying for Summer

fashion
/ Destinee Scott

This *Massive* Everlane Sale Has Effortless Summer Styles for Up to 50% Off

news
/ Jael Rucker

Duchess Sophie Is a Vision in Green During Royal Outing This Week

fashion
/ Destinee Scott

Reese Witherspoon Is Making the Case for the 'RLWD' (Romantic Little White Dress)

fashion
/ Abby Hepworth

The 16 Best Nordstrom Dresses for Every Event On Your Summer Calendar

news
/ Danielle Long

Mindy Kaling’s Vacation Looks Are Everything (And Yes, Her Shoes Deserve Their Own Spotlight)

fashion
/ Rachel Bowie

Princess Eugenie Stuns in Cute Co-Ord Set at Museum Gala in London

fashion
/ Abby Hepworth

There’s Only One Acceptable Way to Wear the Unbuttoned Jeans Trend

fashion
/ Natalie LaBarbera

PSA: Madewell's Sale Section Is an *Extra* 30% Off—Here Are 7 Summer Styles to Grab, Stat

fashion
/ Dana Dickey

7 Pairs of Linen Pants I’m Wearing as a Petite (Heat Wave Ready)

fashion
/ Stephanie Maida

6 Petite-Approved Styles I’m Loving at Everlane This Summer

home
/ Natalie LaBarbera

Amazon's Under-the-Radar 4th of July Sale Scores You *Big* Savings Ahead of Prime Day

fashion
/ Natalie LaBarbera

I Browsed Thousands of Items in the Nordstrom Anniversary Sale 2025 Preview—These 15 Made It to My Wish List

fashion
/ Marissa Wu

Old Navy and Sézane Both Launched Occasion Lines, So I Put Them to the Test

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