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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
news
/ Chelsea Candelario

Jennifer Lopez Wore 8 Stunning Outfits at the AMAs, But This One Stole the Show

fashion
/ Destinee Scott

lululemon's Everywhere Crossbody Launched in the Cutest New Colors—But You Don't Have Long to Buy Them

fashion
/ Jael Rucker

10 of the Best Summer Fashion Finds from Target, Starting at $15

fashion
/ Stephanie Meraz

The 31 Best Amazon Summer Fashion Pieces I’m Shopping, Stat

fashion
/ Natalie LaBarbera

How Does Quince Workout Wear Compare to Alo and lululemon? My Honest Review

fashion
/ Destinee Scott

Later, Linen: Drapey Silk Pants Are All the Rage This Summer

news
/ Destinee Scott

Psst: These 57 Memorial Day Sales Are Still Going Strong, So You Can Keep Shopping and Saving!

fashion

The Top Trends Our Readers Will Be Shopping This Summer

fashion
/ Abby Hepworth

I Can’t Resist a Maximalist Aesthetic, Here are 14 Items I’m Buying for Summer

fashion
/ Stephanie Maida

The Cult-Favorite Bogg Bag Made My Beach Days So Much Better—Here’s Why

fashion
/ Destinee Scott

These 6 Coveted Coach Bags Are on Sale for Under $200 for Memorial Day (So, Yeah, You Need Them)

news
/ Clara Stein

Princess Diana’s Nieces Shut Down the Red Carpet in Stunning Monochromatic Gowns

fashion
/ Natalie LaBarbera

BRB, I'm Hitting the Abercrombie & Fitch Memorial Day Sale to Revamp My Summer Wardrobe

fashion
/ Destinee Scott

I'm a Deals Editor, and Here's What I'm Buying This MDW, From Must-Have Banana Republic Shorts to an Away Suitcase

fashion
/ Abby Hepworth

The Ann Taylor Memorial Day Sale Is On! Here’s Exactly What I’m Adding to My Shopping Cart

news
/ Destinee Scott

PSA: lululemon Is *Stacked* with Specials on Align Leggings and More for Memorial Day

fashion
/ Destinee Scott

The J.Crew Memorial Day Sale Is Calling—and, Trust Me, Your Closet's Gonna Want to Answer

fashion
/ Destinee Scott

The Big Anthropologie Memorial Day Sale Has PureWow Readers' Favorite Dress (and *So* Much More) for Under $75

fashion
/ Abby Hepworth

7 Brands Every Australian Gal Is Loving for Summer 2025

fashion
/ Destinee Scott

This Exclusive Lacoste Sneaker Drop Is Sporty, Preppy Perfection

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